Ranges, not false precision
Every number comes with a likely range. When the model is less sure, it says so.
Know what actually drove your sales.
Geniemix reads your ad spend and your sales, and every Monday tells you which channels earn their budget and where the next rupee or dollar should go.
Already a customer? Log in at geniemix.in. Built by OR Genie.
This Monday
Weekly answer
What platforms claim vs what they actually drove
Platform saysActually drove
Recommended move
Shift weekly budget from Social to Search, which still has room to grow.
Approve plan
Every platform takes credit for the same sale.
Google, Meta and TikTok each count the sales they touched. Add them up and you get more sales than you made. Budgets end up following claims, not results.
With Geniemix, you know.
One short read each week. Every answer comes with the number behind it.
What actually drove sales
Not what each platform claims.
Who is over-claiming
And by how much, channel by channel.
Where the next spend works
Before you spend it.
When more spend stops paying
The point where a channel is full.
What a different budget returns
Try it before you move a rupee.
Whether to trust the numbers
Every answer is checked on weeks the model hasn't seen.
It doesn't stop at a chart. It hands you a plan.
Set a budget and your limits. Geniemix recommends the split, explains each change, and once you approve it, tracks the plan week by week.
- Draft
- Approved
- Tracking
- Report
Share the plan as a PDF with your team or your agency.
Up and running in an afternoon.
Read-only access to the tools you already use. Nothing to install on your site, and no change to your campaigns.
- 1ConnectLink your ad accounts and your store. Read-only, about ten minutes. Or upload a CSV.
- 2We build your modelIt learns how each channel moves your sales, including the delay and the point where more spend stops paying. Usually ready within a day.
- 3Get your Monday answerWhat changed, which channel to watch, and how your plan is pacing.
Works with Google AdsMeta (Facebook & Instagram)TikTokShopifyStripeCSV for offline & other channels
Honest numbers, checked against reality.
Built on marketing mix modelling, the method large brands pay consultancies for, run every week on your data.
Checked against reality
Recent weeks are hidden from the model to check it can predict them. You see the grade.
No pixels, no personal data
It works from daily totals of spend and sales. Nothing about your customers leaves your store.
Self-serve product or custom model?
Geniemix covers most digital-first brands. When the problem is bigger than ad channels, the OR Genie team builds it with you.
Best when you want a weekly answer without a project.
- Digital ad channels plus offline spend by CSV
- Store and payment data as the source of sales
- A recommended budget split, tracked every week
Best when marketing is tangled up with the rest of the business.
- TV, print, retail media, trade promotions and distribution
- Pricing, stock and capacity limits inside the budget model
- A model that runs in your own data platform
Questions growth teams ask us.
Still curious? Look around the sample workspace or read how it works on geniemix.in.
How is this different from my attribution tool?
Attribution follows clicks and pixels. Geniemix measures what each channel adds to total sales, including sales no pixel can see.
How much history do I need?
One year works; two is better. With less than a year, Geniemix tells you which channels it is less sure about.
Will it change my campaigns?
No. Access is read-only. You decide; Geniemix recommends.
What about offline spend such as TV, print or podcasts?
Upload it as a CSV and it is measured like any other channel.
How long until I see results?
Usually within a day of connecting.
Who can see my data?
Your workspace only. Every workspace's data is kept separate.
How do I get started?
Request access on geniemix.in. Once you are approved you get a sign-in code by email, connect your accounts, and your first answer follows.
How does Geniemix relate to OR Genie?
Geniemix is built by the OR Genie team and runs on its own site, geniemix.in. It packages the marketing mix modelling we do in consulting work into a weekly, self-serve product. For problems beyond ad channels, OR Genie still builds custom models.
See what your budget is really doing.
Request access on geniemix.in, connect your accounts, and get your first weekly answer.
Google Ads, Meta, Facebook, Instagram, TikTok, Shopify and Stripe are trademarks of their respective owners. Geniemix is not affiliated with or endorsed by them.